Four Recruitment Trends in 2023

1. Flexible Work Model (and other incentives)

In many industries and locations, the flexible work model has become more normal than the traditional office model and thus, flexible work is quickly becoming the go-to option to offer employees. The key to flexible work is a model that supports a blend of in-office and remote and offers employees the autonomy to work in a mixed environment that promotes productivity and efficiency.

Also, economic forecasts are impacting employee movement. This uncertainty has many employees taking a “wait and see” approach to making career moves. Employers are faced with providing additional incentives to encourage movement including signing bonuses, higher wages, increased benefits, and other creative offerings.

2. Proactive Candidate Recruitment

While this has always been the approach for filing C-suite positions, engaging candidates, particularly those who aren’t necessarily in the job market, is key at all levels to capture the right and best talent. With the tight labor market, this scenario is quickly changing and is important for employers to recognize when recruiting, but also retaining current talent. The talent you need is probably not watching the job boards, but consistent networking and a proactive approach engages the right candidates for your position.

Recruitment isn’t just “order taking” and a job post just won’t cut it. You need dedicated resources focused on your business needs and committed to finding the talent you need to sustain and grow your business to put you in a position to capitalize on the opportunities of 2023.

3. Positive Candidate Engagement

First impressions matter… and second and third. Companies must do more to attract and impress candidates during all stages, not only the actual interviews but also email and phone communications, along with other preparations. The feeling of being mismanaged or badly treated not only impacts the recruiting process but also your business and reputation. There are so many points of the hiring process where applicants or candidates can feel ignored, mistreated, undervalued, and neglected; these are the same points where a competent and caring recruiter can make them feel connected, respected, and valued.

4. Employer Branding

Branding is not only about marketing. In today’s job market, employer branding is necessary to build brand awareness in recruitment. The way companies recruit candidates, retain employees, and communicate the entirety of the employment experience can often be the make or break of whether a top candidate applies for your role or accepts a job offer.

Having a strong reputation and employer brand is important to an organization’s overall strategy because it builds a strong internal culture, helps recruit better candidates and reduces hiring costs and time.

Understanding these trends can help you stay ahead of the competition for employees in 2023.

At workplace, recruitment is what we do…. from temporary staffing to direct hire to executive search.  For over 35 years we have helped local employers efficiently and effectively build their workforce because we believe that by connecting employees and employers, we enhance lives, improve organizational outcomes, and strengthen our communities.